Fish Market Restaurant
Fish Market Restaurant is a premium seafood restaurant in Sabah, specializing in steamed seafood, and aimed to build both a strong personal IP and restaurant visibility through content-driven branding.
Our Solution:
We developed a personal IP strategy while simultaneously promoting the restaurant on Rednote (小红书). Our scope included:
Founder Personal IP Positioning
Content Direction & Strategy (Food, Lifestyle, Dining Experiences)
Video Shooting
Video Editing
Platform Management
Copywriting
Rednote Blue Tick Application
Cover Platform:
Rednote (小红书)
Our Results:
Within 3–6 months, the account surpassed 1,000+ high-quality, real followers and continues to grow steadily. Successfully built a strong personal brand presence on RedNote (小红书) by positioning the founder as “Sabah Food God”, using the persona “Sabah Food God Takes You to Eat, Drink & Explore” to rapidly create awareness and influence, while effectively driving exposure and credibility for the restaurant.