Gen Yakiniku
GEN Yakiniku is a Japanese yakiniku brand that required a stronger brand presence and clearer positioning on social media, moving away from inconsistent and unstructured content posting.
Our Solution：
We restructured the brand’s social media strategy by providing a full content and account optimization approach, including:
Brand Tone & Visual Identity Alignment
Content Framework and Posting Structure Planning
Video Shooting Direction
Video Editing Style Standardization
Copywriting Optimization
Platform Management
Our Results:
Successfully built brand awareness by transforming the overall social media presence from random, unstructured posting into a consistent, well curated account with a strong and recognizable brand identity, resulting in a more professional brand image and clearer market positioning.