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​Influencer/KOL Marketing

Service Overview:

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Influencer and KOL Marketing helps brands reach targeted audiences through trusted voices.
We connect your brand with the right influencers, design effective collaboration strategies, and manage the entire campaign to drive awareness, engagement, and conversion.

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Platform Covered: 


Facebook / Instagram / RedNote (小红书) / TikTok / 抖音

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Influencer Tier Coverage

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  • Nano KOL: 300–10,000 followers, ideal for niche audiences and high engagement

  • Micro KOL: 10,000–50,000 followers, great for targeted campaigns with authentic reach

  • Macro KOL: 100,000–300,000 followers, suitable for broader brand awareness campaigns

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What's Included:

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  • Campaign Objective & Strategy Planning
    Define clear campaign goals such as brand awareness, engagement, lead generation, or conversion, and design an influencer strategy aligned with business objectives.

  • Influencer / KOL Research & Selection
    Identify and shortlist suitable influencers based on audience profile, content niche, platform performance, and brand fit not just follower count.

  • Budget Planning & KOL Tier Structuring
    Recommend suitable KOL tiers (nano, micro, mid-tier, macro) based on campaign goals and budget allocation.

  • Influencer Briefing & Coordination
    Prepare detailed briefs and manage communication with influencers to ensure content aligns with brand guidelines and expectations.

  • Content Review & Quality Control
    Monitor content drafts (where applicable) to ensure messaging accuracy, visual quality, and brand alignment before publishing.

  • Posting Schedule & Campaign Execution
    Coordinate timelines, publishing schedules, and content rollout across platforms.

  • Platform Coverage & Optimization
    Campaign execution across platforms such as Facebook, Instagram, TikTok, RedNote (小红书),  抖音.

  • Performance Tracking & Campaign Reporting
    Track campaign performance including reach, engagement, and content impact, and provide post-campaign insights.

  • Relationship Management & Long-Term Collaboration
    Manage influencer relationships to support repeat collaborations and long-term brand partnerships.

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Our Service Process:

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  1. Campaign Objective & Audience Definition

    Clarify goals such as brand awareness, traffic, or sales.

  2. KOL Selection & Proposal

    Identify suitable influencers based on niche, audience, and budget.

  3. Content Strategy & Briefing

    Develop content angles and clear collaboration guidelines.

  4. Execution & Publishing

    Coordinate posting schedules and content delivery.

  5. Tracking & Reporting

    Monitor performance and provide actionable insights.

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