Corporate Brand Planning

Instea is Malaysia’s first and only homegrown milk tea franchise, seeking to expand its market presence through strategic brand repositioning.

We co-produced a travel magazine (DC Travel GO Malaysia) in collaboration with partners across Malaysia, presenting a refreshed and contemporary view of the country through immersive travel narratives.

We led the launch of a renowned Chinese high-end fashion brand into Southeast Asia, strategically positioning Malaysia as the brand’s first market entry point.

Royaltea is a popular beverage brand that launched its very first outlet in Ipoh. They wanted to make a huge impact for their grand entry into the local market.

We collaborated with Tourism Malaysia and the Guangzhou Yuexiu District Tourism Bureau to produce the “Yuexiu Guangzhou” cultural promotional video as part of a broader Chinese New Year cultural exchange initiative.

We were involved in a Sunway Lost World of Tambun cross-border tourism and business exchange initiative, designed to strengthen tourism brand promotion between China (Guangzhou) and Malaysia.