Corporate Brand Planning

Instea is Malaysia’s first and only homegrown milk tea franchise, seeking to expand its market presence through strategic brand repositioning.

We co-produced a travel magazine (DC Travel GO Malaysia) in collaboration with partners across Malaysia, presenting a refreshed and contemporary view of the country through immersive travel narratives.

We led the launch of a renowned Chinese high-end fashion brand into Southeast Asia, strategically positioning Malaysia as the brand’s first market entry point.

Planned and executed the launch of Royaltea’s first outlet in Ipoh, including a grand opening ceremony featuring celebrity guests and a promotional video campaign.

We collaborated with Tourism Malaysia and the Guangzhou Yuexiu District Tourism Bureau to produce the “Yuexiu Guangzhou” cultural promotional video as part of a broader Chinese New Year cultural exchange initiative.

We were involved in a Sunway Lost World of Tambun cross-border tourism and business exchange initiative, designed to strengthen tourism brand promotion between China (Guangzhou) and Malaysia.

We supported Sunway The Banjaran Hotsprings Retreat in the production of a series of high-end tourism promotional short videos, tailored for international market exposure.