小巷子
Xiao Xiang Zi BBQ is a skewered BBQ and tavern brand. They aim to build an international restaurant chain with a cool "hidden alleyway" theme, focusing on Malaysia's food capital, Ipoh,
Our Solution:
In October, we teamed up with the Kepong branch to help them launch on Xiaohongshu. We brought in 10 influencers to visit the store and share their dining experience. By showing off the unique BBQ skewers and the tavern’s hidden-gem vibe through creative videos, we made the brand go viral within the community.
Scope of Work:
Influencer Marketing (10 Xiaohongshu creators)
Xiaohongshu Market Entry Strategy
Creative Content Direction
Viral Brand Exposure
Covered Platforms:
Xiaohongshu (小红书)
Our Result:
The campaign was a huge hit, reaching a total of 100,000 views. It also gained over 1,000 likes and saves, successfully putting the Kepong branch on the map as a must-visit spot for BBQ lovers.