Breakout Room The Shore Melaka
The Shore Melaka offers an immersive escape room adventure featuring unique storylines and fun challenges. While the game was originally designed in English, the brand partnered with us in June 2023 to reach a wider audience.
Our Solution:
We focused on helping the brand expand into the Chinese-speaking market. Our strategy centered on Xiaohongshu (小红书), where we promoted the "amazing adventure" through highly visual and engaging content. We highlighted the immersive settings and creative puzzles to make the experience a "must-visit" attraction for the local community and tourists.
Scope of Work:
Chinese Market Expansion
Xiaohongshu Platform Management
Content Strategy & Promotion
Brand Exposure Optimization
Covered Platforms:
Xiaohongshu (小红书)
Our Result:
The brand successfully broke into the Chinese market and gained significant exposure on Xiaohongshu. By making the English-language experience accessible and appealing through Chinese social media marketing, we helped attract a new and diverse group of players to the Breakout Room.