top of page

BROWNSTONE Hostel

BROWNSTONE is ahistoric townhouse, built in 1907, originally a laundry, and later transformed into the first high-end
youth hostel in Ipoh New Town.

Our Solution: 


We ran a TikTok influencer campaign made just for Malaysia. We picked creators who fit the brand's "high-tech wellness" style and made fun videos showing how the machine works and why it's great for health.


Scope of Work:


  • Finding Influencers

  • TikTok Content Plan

  • Video Direction

  • Market Launch Strategy


Covered Platforms:


  • TikTok


Our Result: 


The campaign successfully introduced Blackcat to become more followers. There was a clear jump in Malaysian customers visiting their pages and asking about the product.

bottom of page