DNC Pellucid
DNC Pellucid is an eye cream brand from DNC, an innovative eye health provider in Malaysia. The goal was to enter the Malay market and increase brand exposure.
Our solution:
We designed a TikTok-first strategy tailored specifically for the Malay audience, positioning DNC Pellucid as a lifestyle, functional eye-care beauty product.
Our scope included:
Content Positioning & Storytelling (Malay Audience)
TikTok Content Planning
Video Shooting
Video Editing
Platform Management
Copywriting Optimization
Cover Platform:
TikTok
Our Results:
DNC Pellucid effectively created an early brand presence in the Malay market with consistent, audience-focused TikTok content. The campaign strengthened product visibility, improved audience engagement, and positioned the brand as a credible eye care solution while supporting long-term organic growth on the platform.