Dr Teoh Dfine Dental
Dr Teo Define Dental is a dental clinic based in Penang, founded by a dynamic young couple. While the founders were already active in documenting their daily professional lives, they sought Twin Soul’s expertise to navigate platform algorithms and professionalize their digital presence.
Our Solution:
We focused on Founder IP Branding, turning the dentists’ daily routines into high-performing content. By humanizing the brand through the founders’ personal personas, we balanced clinical authority with authentic, sales-driven messaging that built deep trust.
Scope of Work:
Founder IP Development & Strategy
Video Shooting (Daily life & professional insights)
Platform Algorithm Optimization
Video Editing
Copywriting Optimization
Covered Platforms:
Xiaohongshu (小红书)
Facebook
Instagram
Our Result:
Our IP strategy transformed the founders' personal charm into high-performing content. This created a relatable yet professional brand image that has gained strong traction in Penang and surrounding markets.