E&S Agency
E&S Agency is an agency representing Allianz, providing a full range of insurance services. The team leader sought to build a strong IP to strengthen accountability and trust within the industry.
Our Solution:
We developed a personal IP strategy for E&S Agency, producing a series of short-form IP videos that positioned the team leader as a credible, relatable and authoritative figure in the field.
Our scope included:
Personal IP positioning
Short-form video content planning
On-camera direction & storytelling
Video shooting & editing
Copywriting optimization
Platform management
Covered platform:
Tiktok
XiaoHongShu (XHS)
Our Results:
By consistently producing IP-focused content, the brand was able to build audience trust and personal authority while also increasing its visibility in the insurance and financial services industries. The video series supported agent recruitment efforts, strengthened E&S Consultancy's professional image, and established the founder as a significant industry opinion leader.