Hama Japanese Restaurant
Hama is a Japanese buffet restaurant known for its massive variety, offering over 100 dishes including fresh sashimi and deep-fried oysters. They provide a cozy dining environment where every dish is freshly prepared in an à la carte buffet style with unlimited refills.
Our Solution:
To drive more people to their different locations, we managed an influencer outreach program on Xiaohongshu. We coordinated 10 influencers to visit various branches and create engaging video content. By showcasing the wide food selection and the "freshly prepared" buffet experience through different video styles, we captured the attention of local food lovers.
Scope of Work:
Influencer Marketing (10 Xiaohongshu creators)
Branch-Specific Promotion
Content Strategy & Direction
Brand Exposure Optimization
Covered Platforms:
Xiaohongshu (小红书)
Our Result:
The campaign successfully boosted the brand’s visibility online. As more people saw the high-quality food and cozy atmosphere through the influencers' eyes, the restaurant saw a noticeable increase in customer traffic across its branches.