Honsenz Group
Honsénz Group is one of Malaysia’s leading furniture manufacturers who started its own academy, Honsénz Academy. They wish to expand their digital presence to attract more students to their professional courses.
Our solution:
We developed and managed a dual-purpose social media strategy across Facebook and Xiaohongshu (XHS), positioning Honsénz as an industry authority: sharing professional knowledge, manufacturing expertise, and behind-the-scenes insights.
Our scope included:
FB and XHS account positioning
Social media content marketing strategy
Brand storytelling content planning
Video production: shooting and editing
Platform management
Copywriting
Paid Ads (META)
Cover platform:
XiaoHongShu
Our Results:
The campaign brought over 100k views and 84 direct inquiries across platforms, including their board material ads. This significantly increased their brand visibility and successfully drove students’ interest in enrolling. On the other hand, the ads also strengthen Honsénz Group’s positioning as a trusted and established brand within the manufacturing industry.