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Instea
Instea is Malaysia’s first and only homegrown milk tea franchise, seeking to expand its market presence through strategic brand repositioning.
We crafted a distinctive brand strategy for Instea and executed an exclusive launch event in Ipoh for its royal-inspired collection, "Nobly Tea". The event welcomed the Raja Puan Besar of Perak and received positive recognition from the royal circle, elevating the brand's prestige and credibility within the local market.
Through this initiative, Instea successfully broke beyond its original positioning and consumer base, strengthening its presence in the Malay market while setting the brand apart with elegance, cultural relevance, and local pride.
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