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Michi Clinic

Michi Clinic is focusing on high-end medical beauty treatments. As a new player in the market, they required a comprehensive strategy to build authority and trust through a dedicated professional persona.

Our Solution:


We used the "Medical Aesthetic IP" model to build a strong market presence. By producing high-quality, "hardcore knowledge" content that explains the science behind treatments, we positioned the lead doctor as a trusted industry expert.


Scope of Work:


  • Doctor IP Development & Strategy

  • Video Shooting (Professional & educational content)

  • Video Editing (High-end aesthetic style)

  • Platform Management

  • Copywriting Optimization


Covered Platforms:


  • Xiaohongshu (小红书)

  • Facebook

  • Instagram


Our Result: 


We turned complex medical procedures into easy-to-understand, high-performing content. This elevated the clinic’s visual style and built a reputation for transparency and professionalism in the aesthetic industry.


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