Perak Tourism (Travel Series)
As part of the 2020 Malaysia–China Cultural Tourism Year, we co-produced a tourism media series promoting Perak that aired across major media outlets in Guangzhou, China.
The project was designed to strengthen destination awareness and position Perak as an attractive travel destination for mainland Chinese audiences. We produced a multi-episode travel program titled 掂人潮游, showcasing a curated selection of tourist attractions, local cuisine, hotels, and cultural experiences across the state. Within just 48 hours of the program's broadcast, we co-hosted an official press conference at WEIL Hotel with our partner DEM, marking a key milestone within a broader China- Malaysia bilateral tourism and business promotion initiative.
To maximise audience reach and brand impact, we strategically selected renowned Chinese artist He Jiong as the host of the series. As China's Marine Image Ambassador and a well-known television personality, also recognised for her role in Stephen Chow's acclaimed film, "The Mermaid". Her involvement significantly enhanced the program's credibility, visibility and appeal among mainland Chinese viewers.
 |  |  |  |
|---|---|---|---|
 |  |