XIYU
Xiyu is the first grilled fish brand in Malaysia to use live fish, focusing on fresh ingredients and specialized cooking techniques to create a unique dining experience.
Our Solution:
To boost the brand's presence, we managed a large-scale influencer campaign for their Pavilion Bukit Jalil branch. We coordinated 20 Xiaohongshu influencers to visit the restaurant and create diverse video content. By showing off the "live fish" concept and the meticulous preparation process through different creative formats, we made the brand a trending topic on the platform.
Scope of Work:
Influencer Marketing (20 Xiaohongshu creators)
Content Strategy & Coordination
Video Format Optimization
Brand Awareness Promotion
Covered Platforms:
Xiaohongshu (小红书)
Our Result:
The campaign was a major success, leading to a massive increase in brand exposure. This strategic "foodie" outreach resulted in a significant jump in customer traffic at the Pavilion Bukit Jalil outlet.